Introduction - Swazi, Your New Go-To Brand For Adventure
Every great adventure starts with the right gear. Whether you are tackling the scenic trails of the UK or dreaming of distant mountains, Philip Morris is now stocking Swazi, a brand with innovative designs to prepare you for any outdoor challenge.
At Philip Morris and Son, we believe in providing products that stand the test of time. We stock brands that are committed to craftsmanship, durability and style. Swazi has quickly become a firm favourite among outdoor enthusiasts, whether you’re trekking through rough terrain or looking for reliable everyday outdoor clothing, Swazi offers a range of high quality products designed to meet your needs.
Protection for Adventure
Founded in New Zealand, Swazi was born from a love of the great outdoors and a dedication to crafting gear that can withstand the harshest conditions. Swazi was started in 1994 as a small home-based business in Levin, New Zealand by Davey Hughes. Hughes is an avid adventurer and it was his frustration at the lack of reliable outdoor clothing that led him to start up Swazi. His goal was to create gear that would withstand New Zealand’s toughest conditions. From dense forests to unpredictable weather, Swazi’s products are tested in some of the toughest environments, ensuring they deliver the highest quality when you need it most.
Innovation Meets Tradition
Swazi’s uniqueness is due to its careful balance between innovation and tradition. The brand takes pride in using advanced materials that offer both protection and comfort, whilst paying homage to traditional craftmanship. Swazi’s outdoor gear, particularly the Ultralight Rain Gear, is known for its waterproofing technology, breathability and durability. However, it isn’t just performance that Swazi has nailed, their sleek designs and thoughtful details ensure that you don’t have to sacrifice style for practicality.
New Zealand to the UK: How Swazi Gained Their Loyal Following
Swazi’s journey to the UK has a unique story, shaped by young British farmers who discovered the brand while on gap years in New Zealand. Many of these farmers travelled to New Zealand to gain hands-on farming experience, where they were introduced to Swazi’s tough, reliable outdoor gear. In the demanding conditions of the New Zealand wilderness, Swazi’s durable and weather-resistant clothing became an essential part of their daily life.
When they returned to the UK, these farmers brought their Swazi gear, sharing the brand’s quality with friends and fellow outdoorsmen. Word spread quickly across the British farming and outdoor community, as people recognised that Swazi garments were suited for the unpredictable and challenging conditions of the UK countryside. This organic, word of mouth growth led to Swazi’s popularity in the UK among British farmers, hunters, and outdoor enthusiasts seeking reliable performance and durability.
Discover the Essence of Swazi: Three Signature Collections
Swazi offers an impressive array of product lines, each designed to meet the diverse needs of outdoor enthusiasts. Here’s a closer look at three standout collections: Aegis, Ultralight Range, and Windriver Nahanni collection.
Aegis
• The Aegis line is known for its robust, all-weather performance. Designed to withstand the harshest conditions, Aegis garments feature advanced waterproofing technology and durable materials, making them ideal for explorers who need reliable protection from the elements. Whether you’re trekking through rain-soaked forests or navigating snowy landscapes, the Aegis line ensures you stay dry and comfortable.
Ultralite Range
• For those who prioritise weight without compromising on functionality, Swazi’s Ultralite Range is a game changer. This collection is crafted with lightweight, breathable materials that provide exceptional comfort and ease of movement. Perfect for backpacking, hiking, or any outdoor activity where every ounce counts, the Ultralite Range delivers performance and convenience, allowing you to focus on your travels without the burden of heavy gear. The Ultralite Range is coming soon to Philip Morris.
Windriver Nahanni Collection
• Windriver Nahanni Collection: Combining style with functionality, the Windriver and Nahanni lines are designed for versatility. These garments are perfect for outdoor activities and everyday wear. They provide comfort and protection from varying conditions with wind resistance and insulation features. The Windriver and Nahanni Collection ensure you look good while staying prepared for whatever nature throws your way, whether you’re out for a hike, camping, or simply running errands.
Adventure Proven Promise
A standout feature of Swazi is its commitment to sustainability. Swazi uses durable, ethically sourced fabrics and minimises environmental impact while ensuring that each product is made to last. Their eco-conscious approach allows you to feel good about every Swazi purchase, knowing that quality and responsibility go hand in hand.
At Philip Morris and Son, we’re known for our carefully selected range of brands that exemplify quality and reliability. Swazi seamlessly fits into our ethos, bringing with it the same values that uphold in the products we stock. The brand’s commitment to rugged durability, sustainability, and practical designs mirrors our philosophy of offering products that are made to last.
Explore Swazi
Swazi’s evolution from sewing garments in a garage to now being stocked by retailers is a testament to its dedication to quality, craftsmanship and customer satisfaction. Despite its growth, Swazi has stayed true to its roots – providing dependable gear that meets the highest standards. Whether you’re a seasoned adventurer or looking for well-made reliable outdoor gear, Swazi has something for everyone.
We are very excited to be Swazi stockists and hope you enjoy the brand as much as we do! Explore our full range of Swazi’s outdoor garments available in-store and online.
Posted by Isobel
Isobel is a social media specialist and content writer at Philip Morris & Son, where she creates visual media to generate sales. With a strong passion for language and marketing, she aims to craft content that connects with our customers and enhances brand presence. Starting her career in the dynamic world of social media, Isobel has recently joined the company and is keen to expand her copywriting skills and deepen her understanding of social media marketing.
Outside of work, Isobel enjoys making the most of the Herefordshire countryside walking. She’s also a keen cook, although will never turn down the opportunity to go out for dinner instead.