Vinnie Jones and Harkila in 'The Gentlemen' Look
Infamous footballer, Hollywood movie star and passionate advocate for the countryside, Vinnie Jones, has long been an enthusiastic brand ambassador for Harkila, the premium Scandinavian shooting and hunting brand.
The latest exciting development in this collaboration is about to hit UK TV screens on 7th March when the hotly anticipated Netflix series, The Gentlemen, airs. Created by Guy Ritchie, The Gentlemen is a spin-off of the 2019 film of the same name and, in Ritchie’s signature style, is an unmissable gangster thriller where the criminal underworld meets countryside aristocracy. Jones plays the role of gamekeeper Geoff Seacombe, and what better brand is there to bring some real countryside authenticity to the character than Harkila?
From premium hunting apparel to top-of-the-line equipment, Harkila caters to the needs of hunters, shooters, and outdoor enthusiasts worldwide, and are the perfect brand for those who appreciate the finer aspects of hunting attire. Designed for ambitious and passionate hunters, Harkila’s traditional tweeds are combined with modern, technical properties and embody the classic game shooting style that is recognisable throughout the countryside.
The Harkila collection has been crafted to meet the needs of the modern outdoorsman and encapsulates the spirit of Vinnie Jones’ character in the series, combining practicality with a refined and traditional country aesthetic. Featuring everything from durable hunting jackets, country check shirts and traditional tweed flat caps, every item in the Harkila collection has been made to offer both immaculate style and practical functionality for any day spent in the field.
As an official UK Harkila stockist, we’ve proudly brought together the key Harkila pieces worn by Vinnie Jones in the series so you too can achieve the blend of high-class adventure and rugged charm that the series encapsulates.
Posted by Abi
Abi is a web content specialist and brand manager at Philip Morris & Son, where she plays a key role in shaping the success of a diverse range of core brands, including Ariat, Alan Paine, Brabantia, Blundstone, Dubarry, and Lazy Jacks. With over 10 years of experience in the clothing retail sector, Abi joined the company in 2022, and her creativity and keen attention to detail are instrumental in enhancing product pages and optimising SEO strategies to drive brand visibility and growth.
Growing up surrounded by the Herefordshire countryside, Abi's love for the outdoors informs her understanding of the products that resonate with our customers. Her enjoyment of outdoor activities including camping and hiking gives her first-hand knowledge of how the right gear can enhance outdoor experiences. This personal insight enables her to expertly curate products that meet the needs of fellow outdoor enthusiasts. Outside of work, Abi also enjoys live music, is a keen cook and yoga enthusiast, and has recently taken up running (again!).