The Game Fair 2024 - How to Make the Most of It
The Game Fair 2024 is right around the corner, and whether you're a seasoned attendee or a first-timer, preparation is key to making the most of this exciting event. The Gamefair 2024 is at the iconic Blenheim Palace, a truly great venue for a celebration of the British Countryside. As always, we will be exhibiting at the show this year and we very much hope to see you there. If you're attending, here are a few tips we’ve put together to help you enjoy the Gamefair to the max.
1. Plan Ahead
Accommodation: If you're traveling from afar, book your accommodation well in advance, because local stuff tends to get fully booked quickly.
Tickets: Purchase your tickets online to avoid long queues at the entrance. Look out for early bird discounts and special packages.
Schedule: Familiarize yourself with the event schedule. Highlights include falconry displays, gundog competitions, clay shooting, and live music. Plan your day to catch your favourite activities and leave room for spontaneous exploration. Most import of all don’t forget to come and see us at Philip Morris & Son to sort yourself out a new outfit for the season ahead!
2. What to Wear – Your Gamefair Outfit
If you're getting ready for this unmissable event and are wondering what to wear to The Game Fair 2024, take a look at our selection of suggestions for Game Fair outfits here.
Comfortable Clothing: Much like a day at the races, people really go for it with their Gamefair outfits. The Game Fair is a showcase of country style, so think practical yet stylish—tweed jackets, waterproofs, and sturdy boots, and dress in layers to adapt to changing weather. It goes without saying that if you want to truly look the part then, Gentlemen, you need a Schoffel Oakham Gilet, and, Ladies, you need to be in Fairfax and Favour Regina Boots.
Footwear: Expect a lot of walking, possibly on uneven or muddy ground. If it’s been wet don’t forget wellies or walking boots. We love people who do forget them as we are only too happy to sell you a new pair of Le Chameau or Barbour Wellies (on a wet show day we can end up with 100s of empty welly boxes as people put their new purchase straight on their feet!), but planning ahead could save you a few quid!
Accessories: Don’t forget a hat and sunglasses for sun protection, and a lightweight backpack for carrying essentials. Again, we’ll be very happy to sell you a new nice new Barbour cap, but planning ahead helps!
3. Essential Gear
Hydration and Snacks: While there are plenty of food stalls, carrying a water bottle and some snacks can keep you energized throughout the day.
Tech Savvy: Ensure your phone is fully charged, and consider bringing a portable charger. A smartphone will be handy for navigating the event map, taking photos, and staying connected with your group. Once lost at the Gamefair it takes some finding a person if your mobile has died.
Suncream: Just as the Gamefair might require you to bring wellies, it also has a habit of getting you to reach for the suncream. You’re going to be outdoors for nearly the entire day, and many is the time I’ve seen people looking very beetroot red by the end of the day.
4. Plan your Route Round the Ground
Arrival: Arrive early to avoid the busiest times and secure good parking. The gates typically open at 9:00am, but getting there a bit earlier can give you a head start.
Map and Info: Grab a map and event guide upon entry. These will help you locate key areas such as restrooms, first aid stations, and specific exhibitors.
5. Making the Most of Exhibits and Shopping
Prioritize: Identify must-see exhibitors and attractions. If there are specific brands or products you’re interested in, visit those stands early before they get too crowded.
Demos and Workshops: Take advantage of the many demos and workshops offered. They provide valuable insights and a chance to try out new products.
Bargain Hunting: Keep an eye out for exclusive event discounts and offers. Exhibitors often have special deals that you won’t find elsewhere, and we are no exceptions to this on the Philip Morris & Son stand. We’ll have exceptional bargains on last year’s end of line items, as well as a first chance to get hold of new season launches from Barbour, Schoffel, Harkila and others.
Pick your shopping up later: The shopping is excellent at the Gamefair, but carrying your new purchases around all days is no fun. Most retailers will happily hold onto your purchases for you to pick up on the way back to the car, so I’d recommend making use of this.
6. Capture the Moments
Photography: Bring a camera or use your smartphone to capture memories. From stunning displays to candid moments, you’ll want to look back on the highlights.
Share Your Experience: Use social media to share your Game Fair journey. Tag the event and use relevant hashtags such as #TGF2024 and #TheGameFair to connect with other attendees and keep up with live updates. Don’t forget to tag us enjoying your new purchases @philipmorrisandson on Instagram, Facebook and TikTok!
Final Thoughts
The Game Fair 2024 at Blenheim Palace promises to be a memorable event filled with excitement, learning, and camaraderie. With a bit of preparation and the right mindset, you’re set for an incredible experience. Choose your outfit, pack your essentials, plan your days, and get ready to immerse yourself in the best of country life. We really hope to see you there for a fabulous 2024 Game Fair. Drop by our stand M2430 on Gunmakers Row to say 'hello'!
Posted by John
John is one of the Managing Partners at Philip Morris & Son, overseeing the day-to-day running of the business alongside his brother, Bruce. He is meticulous in ensuring that the store continues to offer exceptional service and high-quality products, maintaining the reputation that has been built up over the last 175 years. For many years, he has focused his efforts on the store's range of country clothing and footwear brands, developing an almost unrivalled knowledge of the country lifestyle and shooting clothing markets. As a third-generation family member at Philip Morris & Son, it’s no surprise that John is passionate about independent businesses and their role in the wider community. He currently invests time as President of the British Independent Retail Association (Bira) and has also previously served as Chairman of Hereford Business Improvement District (HBID) and Vice Chairman of Hereford Business Board.
Away from work, John lives with his wife and two children and is unashamed to admit having a favourite family member: Kylo, the cockapoo. John is a keen shooter and general country sports enthusiast. Having been brought up on a farm in rural Herefordshire, with cows and ponies, the countryside is very much a part of his DNA. He’s also passionate about rugby, helping coach his son’s team, and is an avid runner who has, to date, completed three marathons.