Seeland, a renowned Scandinavian brand specializing in country clothing and shooting gear, is approaching its 50th anniversary. This milestone is a testament to the exceptional design and quality of their products. Growing up in a shooting family on a farm in rural Herefordshire, I have worn Seeland gear for years, enduring the harshest British weather without disappointment.
If you’re looking at a new coat then here are ten compelling reasons why you should consider adding a Seeland jacket to your wardrobe.
1. Superior Quality and Craftsmanship
Seeland is renowned for its commitment to quality. Each jacket is crafted with precision, using durable materials that can withstand harsh weather conditions (and they know a bit about bad weather in Scandinavia). The attention to detail in every stitch ensures that your Seeland jacket will last for years.
2. Innovative Design Features
The design team at Seeland is full of people who are themselves shooters and country people, furthermore they test products endlessly with real shooters, so every required feature is considered. Seeland jackets come equipped with innovative features from multiple pockets for storage to adjustable hoods and cuffs for a customized fit; every aspect of the jacket is thoughtfully designed.
3. Exceptional Comfort
Comfort is key when spending long hours outdoors. Seeland jackets are made with soft, breathable fabrics that keep you comfortable, no matter the weather. The ergonomic design allows for a full range of motion, ensuring you can move freely when swinging a gun or climbing into a hide.
4. Weather Resistance
One of the standout features of Seeland jackets is their excellent weather resistance. Whether you're facing rain, wind, or snow, a Seeland jacket provides reliable protection. The fabrics and membranes they use are generally rated well in excess of the British standard for waterproofing and wind proofing to keep you warm and dry in the most challenging conditions.
5. Versatile Styles
Seeland offers a wide range of styles to suit different needs and preferences. From lightweight jackets perfect for mild weather to heavy-duty options for extreme conditions, there's a Seeland jacket for every occasion and every shooting type that you choose.
6. Eco-Friendly Materials
In an era where sustainability is vital, Seeland take pride in using eco-friendly materials. Their commitment to the environment means you can enjoy high-performance gear while reducing your ecological footprint.
7. Enhanced Insulation
Compared to the UK, it gets really cold in Scandinavia, and so Seeland jackets have led the way in using advanced insulation technologies that provide excellent warmth while remaining lightweight. This ensures you stay cozy without feeling weighed down.
8. Breathability
Active outdoor pursuits require clothing that breathes, or you end up cold as a result of sweat trapped inside your clothing. Seeland jackets are designed to allow air circulation, preventing overheating, and are built with modern, breathable fabrics that allow sweat to escape without rain coming in.
9. Proven Brand Reputation
Seeland has built a strong reputation in the shooting and country clothing industry. Trusted by professionals and hobbyist alike, the brand is synonymous with reliability and performance. When you buy a Seeland jacket, you're investing in a product backed by years of expertise and positive reviews.
10. Value for Money
Finally, a really strong selling point of Seeland clothing is the excellent value for money. There are some brands in this sector with sky high prices. With Seeland you get the design, durability, performance, and innovative features of a high-end brand, but at a more affordable price.
Conclusion
With a Seeland jacket you get quality design borne out of years of experience, constructed from quality fabrics, with quality workmanship. The shooting field is an unforgiving environment, where products get truly tested, so you can be sure you are buying a product that is fit for purpose. Additionally, the sensible price makes it suitable for environments where your coat will inevitably get dirty from day one.
Posted by John | 24/05/24
John is one of the Managing Partners at Philip Morris & Son, overseeing the day-to-day running of the business alongside his brother, Bruce. He is meticulous in ensuring that the store continues to offer exceptional service and high-quality products, maintaining the reputation that has been built up over the last 175 years. For many years, he has focused his efforts on the store's range of country clothing and footwear brands, developing an almost unrivalled knowledge of the country lifestyle and shooting clothing markets. As a third-generation family member at Philip Morris & Son, it’s no surprise that John is passionate about independent businesses and their role in the wider community. He currently invests time as Chairman of the British Independent Retail Association (Bira) and has also previously served as Chairman of Hereford Business Improvement District (HBID) and Vice Chairman of Hereford Business Board.
Away from work, John lives with his wife and two children and is unashamed to admit having a favourite family member: Kylo, the cockapoo. John is a keen shooter and general country sports enthusiast. Having been brought up on a farm in rural Herefordshire, with cows and ponies, the countryside is very much a part of his DNA. He’s also passionate about rugby, helping coach his son’s team, and is an avid runner who has, to date, completed three marathons.